Branding is extremely important. Your brand is essentially your first impression, and it can be a huge factor in whether or not someone decides to engage with your company.Where should you start? Here’s what we think can help you create a strong brand:

Tips For A Good Brand

2. Make the right connections and partners
3. Choose your logo carefully

4. Align your company’s values to your branding4. Tweet wisely: Why I Didn’t Retweet You5. Edit your content – proofread and check for context: When Bad PR Happens to Good Brands

Building Your Brand

Stage One

1. What’s Your Idea?
  • What’s your product?
  • Who’s your target market?
  • What’s your business model?
2. Research your competitors

  • What are they doing on social?
  • How do they position themselves?
  • What’s good about their social? What’s bad?
  • What can you do better than them?


3. What are your social media goals?

  • How many people do you want to reach?
  • How will you connect with your partners? Users? Media?


Stage Two


1. Create your social media plan

  • Develop your brand: logo, graphics
  • Set up your (1) Twitter, (2) Facebook, and (3)Instagram
  • Focus on community building: follow people on Twitter, create a Twitter or Facebook contest, come up with a clever slogan or pitch
  • Get people curious! Find a cool way to engage in stealth marketing
2. Create blog/website3. Draft press release: Research bloggers or news outlets that would cover your startupStage ThreeWhat comes next?

  1. Social Analytics
  2. In-person events
  3. Create more content
  4. Create an in-depth social media strategy:
  • How often will you post?
  • Goals for your posts?
  • Goals for your reach?


Creating a strong brand can be difficult, but with purposeful focus and dedication you can achieve a brand that represents your company well.

Good luck!

The EntSoc Team

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